Workshop theme: "A 90 minutes guide on everything you should consider when starting a business"
To stay competitive globally and improve the quality of life of the citizens, Europe needs rapidly to improve the capacity to turn research into new and better products and services. We need to foster a culture of innovation and entrepreneurship and support the transfer on knowledge and skills.
This workshop will build on the philosophy of a Master Class, having talented pupils being coached by experienced Masters in front of an audience. Here, two successful entrepreneurs acting as Masters will coach four Marie Curie grantees having exciting research results for which they want to explore business opportunities.
On stage, "pupils" will present their story and issues they want to get feedback on. This could include "how to attract venture capitalists; how should I proceed to bring my idea to the market" or "how do I best market my product?" The Masters will share their experiences and give concrete advice aiming at improving the business opportunities.
The audience will be encouraged to actively intervene with questions. After the workshop each participant will leave with new knowledge how to start and develop business, an increased network and, maybe most important, the courage to continue exploring possibilities to bring research to market!